Fireflies Focus

The adaptive AI partner that grows with YOU.
Built for Neurodivergent Minds.
Delivering 127x ROI by turning you into your own competitive advantage.

A partner who continually learns YOU
- The more you work with them the better it gets.
- Advise that knows your trends, your blind spots, your bad-habits.
- Strategies that evolve and change with you, avoiding typical ADHD burnout.

Breakthrough your own barriers!
Stuart Farley | Pre-Seed Pitch | June 2025
🌐 Interactive Version: https://fireflies-focus-pitch.web.app

The $48B-$169B Productivity Crisis

Massive productivity loss with research-backed evidence

$742-$1,283
Lost per ADHD employee/month
(Biederman study, 2006)
×
15.5M
US adults with ADHD
(CDC, 2024)
=
$48B-$169B
Annual productivity impact
(Conservative to comprehensive)
89%
Lack adequate productivity support
Only 10.9% receive treatment
60%
Knowledge workers report burnout
McKinsey, 2024
30%
ADHD diagnoses up post-pandemic
CDC trend data

Market Gap: The Messy Middle

Existing productivity apps don't cater to ADHD/neurodivergent users. ADHD tools are generic — they don't learn and adapt to individual users.

Fireflies pairs evolving user experience, deep layered reasoning, and adaptive productivity strategies to keep an easily distracted mind faced at the goal... the only app that is unique to YOU.
Productivity Software
Motion, Notion, Todoist
Action, not emotion
ADHD & Mental Health Apps
Inflow, Brili, Tiimo, Goblin Tools, Routinery, Focusmate
Generic advice, no individual insight
Fireflies Focus
127x ROI Solution: AI-powered daily prioritization with emotional intelligence

"Turn neurodivergent productivity struggles into measurable 127x ROI gains"

AI Advantage: Personalized by Design, Evolves with Use

First AI delivering productivity support tailored to neurodivergent minds

Faster task completion
Longer focus sessions
Fewer procrastination loops
Reduced mental health days through emotional alignment

🎯 Our Defendable AI Moat

Only AI trained specifically on neurodivergent behavioral patterns + community intelligence + unique frameworked reasoning = network effects that improve recommendations for everyone, tailored to the individual.

127x ROI: $1,012 average monthly loss ÷ $7.99 Pro tier

Traditional Productivity Tools

  • Motion: AI scheduling, no emotional awareness ($34/mo)
  • Todoist: Static lists, no adaptation to mental state
  • Notion: Overwhelming complexity for ADHD brains
  • Sunsama: Time-blocking without neurodiversity support

ADHD Productivity Apps (Current Market)

  • Inflow: Pre-set modules; doesn't adapt to lived routines
  • Brili: Routine-based, lacks dynamic adjustment
  • Tiimo: Visual planner, doesn't learn from behavior
  • Goblin Tools: One-off tools, not continuous or contextual
  • Routinery: Habit-focused, no task-level prioritization
  • Focusmate: External accountability but not adaptive AI

📊 Proven Impact

Why AI changes everything for neurodivergent productivity

Current State

  • ✗ 2-3 hours daily deciding what to do
  • ✗ $742/month average productivity loss
  • ✗ 30-70% experience task paralysis
→

Fireflies Focus Aims to

  • ✓ 60-75% reduction in decision time
  • ✓ 25-40% faster task completion
  • ✓ 65% reduction in anxiety-induced avoidance

🚀 ROI: $48B-$169B market with 127x return potential

$7.99/month vs $1,012/month average productivity loss = 127x ROI

Based on cross-industry studies (Biederman et al., 2003)

The AI-Powered Solution

Learning from minds, not just tasks

🧠
Individual Learning Engine
Tracks energy patterns, completion times, emotional states to build personalized decision-making models unique to each user's neurodivergent profile
🌐
Community Intelligence
Aggregates anonymized patterns across neurodiverse users to improve recommendations for everyone while protecting individual privacy
⚡
Real-Time Prioritization
"What should I do RIGHT NOW?" based on current energy, deadlines, emotional capacity, and historical success patterns
🔄
Adaptive Intelligence
Learns from both success AND failure patterns to prevent burnout cycles and optimize for sustainable productivity

How The AI Learns & Adapts

📊
User Data
Behavior, check-ins, energy, completion patterns
→
🤖
AI Analysis
Pattern recognition + community insights
→
💡
Smart Suggestions
Real-time prioritization + nudges
→
🎮
Executing Strategy
Adaptive strategies for held engagement
→
🔄
Feedback Loop
Continuous learning & adaptation

AI Training Data Advantage

📈 Productivity metrics + emotional states
🧠 Neurodivergent behavior patterns
🌐 Community success strategies

Target Personas

Serving the underserved neurodivergent community

Sarah Persona
Sarah
Neurodiverse Professional
ADHD, anxiety, overwhelmed by competing priorities. Needs real-time decision support.
James Persona
James
Overwhelmed Founder
Juggling 100 tasks, burning out. Needs AI to help prioritize what actually matters.
Student Persona
Student
Burnout Recovery
Trying to regain balance and sustainable productivity patterns. Needs gentle guidance.
Pain Point: Noise > Clarity | Guilt > Flow | Drowning > Directing

Business Model: 127x ROI

Freemium SaaS with AI-powered value tiers

Free
$0
  • Basic prioritization
  • Limited AI usage
  • Community insights
  • Mobile app
Personalised
$7.99/mo
  • Full AI learning engine
  • Calendar integration
  • Memory & patterns
  • Advanced analytics
  • Priority support
Enterprise
$15/user/mo
  • Team insights dashboard
  • Emotional wellness metrics
  • Burnout prevention
  • Admin controls

🎯 Enterprise ROI Calculation

$180/user/year subscription vs $12,144/year productivity loss

= 127x ROI per employee

Market Opportunity: $48B-$169B Recovery

Massive underserved market with proven ROI

$14.8B
Digital mental health market (24% CAGR)
$58B
Productivity software market
$48B-$169B
Productivity crisis = Our opportunity
90%
ADHD adults currently underserved

💡 Market Inefficiency

15.5M neurodivergent professionals losing $1,012/month average each while existing solutions focus on crisis intervention, not daily productivity optimization

Why Now? Perfect Storm

🚀
AI Breakthrough
LLMs enable personalized behavioral learning for the first time
📈
Post-Pandemic Crisis
$48B-$169B productivity crisis identified and quantified
🎯
Enterprise Demand
Companies seeking neurodiversity ROI solutions
💔
Treatment Gap
90% still underserved = massive market opportunity

Development Roadmap

Q4 2025
MVP Launch
Basic AI prioritization
Q2 2025
V1 Limited Release
Gamification Strategy Development
Q4 2026
V2 Personalised Learning
Adaptive Strategy Per User
Q2 2027
V3 Full Release
Personalised Learning, Adaptive Strategies

The Ask

$500K Pre-Seed
12-month runway to validate 127x ROI model and scale enterprise adoption
Use of Funds:
  • • Team & operating capital (65%)
  • • Cloud infrastructure & AI tools (17%)
  • • User research & product development (12%)
  • • Legal, compliance & business setup (6%)

🎯 Success Metrics

Validate 25-40% productivity gains | Prove 127x ROI model | Build defendable AI dataset

Development

Design, Brand, Research and Development already in action...

Development Progress
Our Vision
Turn the $48B-$169B neurodivergent productivity crisis into competitive advantage through AI that learns how different minds actually work
127x ROI. Measurable gains. Defendable AI moat.
Help us transform the $48B-$169B productivity crisis into competitive advantage.